The quote below from his blog says it all:
"The time for procrastination, self-doubt and style hang-ups is over – it’s now time to get going and start working towards my dream career as an illustrator…and I’d like to invite you to join me.
This blog is all about my journey from zero 2 illo, transitioning from full time graphic designer to full time illustrator."
The 12 week challenge was Jonathan's idea to jumpstart his dream to be a working illustrator. He has generously decided to share that journey with others. Myself and about 60+ other illustrators will be given a task every week to bring us closer to our goals of being professional full-time illustrators. I think it's a great idea and exactly the motivation I need right now to get me going. It will be an interesting journey, but I am looking forward to the next 12 weeks and to feel the sense of community with my fellow illustrators in working towards our goals.